Bob's Blog

While I travel the globe from meeting to meeting, I am always mindful of the team hard at work back in the States. Recently, they have all been ‘heads down’ finalizing the launch of our most recent website for the legendary Wawa food markets. While Wawa has a loyal following in the Northeast United States, many outside the area are struck by the unusual name and associated passion from its customers.

I’m in Taiwan checking my mail when pictures begin rolling in from HQ. The team is deep in the throws of launching the new site, www.wawa.com. I try not to bother everyone, but I am anxiously awaiting. The team feeds me these pictures along with progress reports so I don’t call or email constantly with ‘so hows it going?’

The team went well into the night with final touches. As the night progressed, the pictures got more and more entertaining. I was having lunch with some old friends and kept handing the phone over to share. We were laughing quite a bit, and finally raised a toast to the team when it went live.

After a few more drinks, one of my friends leaned over to me and asked: “Bob, just what exactly is this Wawa that we have all been drinking to?” I’m not sure my use of terms like Sizzli and Shorti cleared things up, but we celebrated none the less.


The next day, the team sent me a shot from the front of our offices where they told the world about the launch.

Great job team!